Pitching to investors, landing your dream job, or even sparking a connection on a first date all hinge on one crucial skill many overlook.

A skill more powerful than any resume or business plan.

Storytelling.

In today’s newsletter, let’s explore a 3 step storytelling framework to make jaw-dropping first impressions.

The Overlooked Power of Storytelling

We live in a world saturated with information, where simply having a great idea isn’t enough.

Imagine walking into a room and instantly capturing everyone’s attention—not because of your resume or business plan, but because of the story you tell.

If you’ve ever felt like your message isn’t resonating or that you’re not making the impact you desire, you’re not alone.

I get it because I’ve been there.

Without mastering storytelling, your vision might get lost in the noise, leaving you frustrated and stuck.

Think about the last time you tried to convey an idea and watched as eyes glazed over.

It’s disheartening, isn’t it?

Not communicating your passion effectively can lead to missed opportunities, stalled projects, and the nagging feeling that you’re not living up to your potential.

3 Step Storytelling Framework to Make Jaw-Dropping Impressions

Step 1: Master Your 60-Second Elevator Pitch

This is your hook—the most important part of the story.

Deliver a clear, concise, and compelling hook in just 60 seconds.

Know your audience and tailor your message to what’s relevant to them.

Ignite their curiosity, leaving them wanting more.

Think of your hook like a movie trailer. It should give just enough to pique their interest without revealing the whole plot.

Step 2: Unveil Your Vision Once They’re Hooked

Once they’re hooked, you’ve got them.

Here’s where you deliver the meat and potatoes of the story.

Let’s say you’re making a sales pitch.

Dive deeper by highlighting:

• The specific problem you’re solving

• Tangible outcomes they can expect

• Why you’re uniquely qualified to solve this problem

• Why they should be compelled to dive in

Step 3: Close The Deal With Compelling Data

Know your numbers. It’s as simple as that.

Use data (numbers) to support your story.

Data is the gasoline that brings your visionary story to life.

Data reinforces your narrative. It builds trust and credibility with your audience.

For example, if pitching to investors, be sure to communicate key performance indicators (KPIs) including:

• CAC (customer acquisition cost)

• ROAS (Return on ad spend)

• LTV (Customer lifetime value)

Next Steps

Don’t let your vision remain unheard.

Start implementing this 3 step storytelling framework today and see the difference it can make in your entrepreneurial journey.

Need a roadmap to get started?

When you’re ready for more, here’s how I can help.

Mindset Jujitsu.

As always, I love to chat with you guys! Reply back to this email or DM me on X (@markfrommktg) with any questions, feedback, or to simply kick it.

Thanks for being here.

Talk soon,

Mark