Do you feel like you’re pouring money, time, and effort into content creation, only to see potential customers slip through your fingers?

This is an inevitable feeling marketers experience.

How do we handle it?

We blame the ads. We blame the content. And ignore the rest of the marketing funnel.

Little did we know, the landing page is often the unsung hero—or villain—of the marketing funnel.

A poorly executed landing page is like inviting guests to a party but forgetting to unlock the front door.

Your landing page is the front door of your business.

And when you unlock it, you can turn strangers into customers.

Let’s break down the 7 crucial sections that can take your landing page from underperforming to unstoppable.

Why Most Landing Pages Fail to Convert

Most landing pages are too cluttered, too vague, or too generic.

This results in visitors bouncing off the page without taking action.

For entrepreneurs, every missed conversion is a missed opportunity.

Without a well-designed landing page, your revenue is at risk, and your dream life seems just out of reach.

Think of your landing page like a salesperson.

If your salesperson has low energy, doesn’t understand the product, or isn’t persuasive, they won’t make the sale.

The same goes for your landing page—it needs to be clear, confident, and convincing.

A poorly constructed landing page is a leaky bucket—no matter how much traffic you pour in, most of it spills out.

This results in wasted ad spend, low lead volume, and growing frustration, as you watch competitors thrive while you struggle to convert leads.

The longer this goes on, the more your fear of failure starts to become a reality.

Lucky for you, I’ve built 100s of high-converting landing pages for direct-to-consumer and B2B brands.

From my experience, I’ve developed a streamlined system for building landing pages that not only look good — they convert.

Let’s break it down.

7 Crucial Sections Every Landing Page Needs

Each of these sections plays a vital role in guiding your visitor toward taking the desired action, whether that’s signing up for a newsletter, downloading a lead magnet, or making a purchase.

1. Hero Section with Hook and Offer

• What it is: This is the first thing visitors see. It must grab their attention and clearly communicate your unique value proposition.

• Why it matters: A strong headline and subheadline tell visitors what they’ll gain and encourage them to keep reading. Think of this as your elevator pitch—it has to be compelling and quick.

2. Benefits Section

• What it is: Highlight 3-5 tangible benefits of your offer. Use bullet points for easy readability.

• Why it matters: Benefits answer the “What’s in it for me?” question. Emphasize outcomes that resonate emotionally with your target audience. People buy outcomes, not features.

3. Why You? The About Section

• What it is: Briefly explain why you’re the right person to offer this product or service. Share a story of how you’ve faced similar challenges and overcame them using the systems you’re now teaching.

• Why it matters: Establishing credibility and trust is crucial. Show why you’re uniquely qualified and why now is the right time for them to buy.

4. Features Section

• What it is: Detail the features of your offer—what exactly will the user get?

• Why it matters: While benefits appeal to emotions, features cater to logic. This is where you get specific about what’s included and how it works.

5. Testimonials Section

• What it is: Social proof from past clients or customers.

• Why it matters: Testimonials build trust and reduce skepticism. People want to know others have succeeded with your help.

6. Call to Action (CTA)

• What it is: The action you want the visitor to take, presented as a clear and compelling button or form.

• Why it matters: If the CTA isn’t obvious or enticing, visitors won’t take action. It should stand out and be directly related to the benefits you’ve discussed.

7. FAQs Section

• What it is: Common questions and answers about your offer.

• Why it matters: FAQs help address any lingering doubts and make the decision-making process easier. This section can alleviate fears and objections that prevent conversions.

Ready to turn your landing page into a lead-generation machine?

Implement these 7 crucial sections today and start seeing real results.

When you’re ready, here’s how I can help.

Mindset Jujitsu.

As always, I love to chat with you guys! Reply back to this email or DM me on X (@markfrommktg) with any questions, feedback, or to simply kick it.

Thanks for being here.

Talk soon,

Mark