What if you could close deals without coming off as sales-y?

Some people are great at this. But for others, it’s a real challenge.

Your content might be working.

Your lead magnet might be working.

But you aren’t converting those leads into customers.

Imagine you had a process to guide your prospect through a conversation that feels natural, builds trust, and ends with a confident “yes.”

That’s exactly what you can achieve with the 7-step sales process for closing deals in 30 minutes, I’m about to share.

(Keep reading for the step-by-step guide.)

Why Most Sales Fail: Helping vs. Selling

Your sales process may be failing because you’re focusing too much on pitching your product rather than understanding the prospect’s needs.

You may be talking too much about features and not enough about the benefits that matter to the prospect.

Instead of overselling, which comes across as desperate and aggressive, focus on listening, understanding, and offering genuine help.

It’s about making a connection, not just a sale.

Shift your mindset from “How can I sell this?” to “How can I help this person?”.

The conversation immediately changes by showing you care about their needs, not just your bottom line.

When you prioritize understanding your prospect’s challenges and offer solutions that meet their needs, you build trust and rapport.

This makes prospects feel valued and understood, which is the foundation of successful sales.

By focusing on helping rather than selling, you create meaningful connections and turn potential objections into opportunities for collaboration.

This approach not only improves your chances of closing the deal but also fosters long-term relationships and customer loyalty.

And ultimately, people are more likely to buy from someone who offers meaningful help rather than someone who seems focused solely on making the sale.

So imagine you have a 30 minute call scheduled with a prospect.

Try the following step-by-step approach…

The 7-Step Sales Process for Closing Deals in 30 Minutes

1) Small talk: 2 minutes

• Where are you calling in from?

• How about that crazy game last night?

  • Do your research and have 1 or 2 things handy to connect with them.

2) Magic question: 2 minutes

• What led you to take this meeting?

  • This question is magic because they’ll tell you why they need you and explain why you’re the solution to their problem.

3) Share your story: 5 minutes

• People love stories, especially founder and entrepreneurial stories. Tell them why your product/service/company exists.

4) Show, don’t tell: 5 minutes

• Share your screen and do a demo or presentation. Show the process and results.

5) Their questions: 5 minutes

• Allow them to ask questions. Their questions are a critical signal of purchase intent.

6) Your discovery: 5 minutes

• Ask them about their issues, concerns, and decision-making process.

• Anything else you need to know to help you close the deal?

7) Next steps: 5 minutes

• Lock in what happens next.

• Book the next meeting, get a verbal commitment, send over the contract, or even get a credit card number.

Voila, with 1-minute to spare, you’ve built trust and rapport, and are on your way to converting this sale.

Action item: Ready to transform your sales process and start closing more deals? Try implementing this 7-step sales process on your next call and see the difference it makes.

If you need more guidance, check out my digital course, where I dive deeper into these techniques.

Mindset Jujitsu.

As always, I love to chat with you guys! Reply back to this email or DM me on X (@markfrommktg) with any questions, feedback, or to simply kick it.

Thanks for being here.

Talk soon,

Mark