Ever felt like the universe has it out for you?

Like success always seems to favor others while you're left wondering why you can't catch a break.

What if I told you that luck isn't just a roll of the dice, but something you can actively influence?

Welcome to the truth about luck – a game-changer for your career, finances, and happiness.

Let me explain.

The Unlucky Marketer's Dilemma

Picture this: You're sitting at your desk, staring at another uninspiring marketing brief, feeling the weight of unfulfillment pressing down on you.

Despite following all the rules - degree, corporate job, climbing the ladder - something's missing.

The respect you crave seems out of reach, and that sense of purpose? Further away than ever.

You look around at colleagues effortlessly rising through the ranks and wonder: "Why not me?"

The harsh reality is that many of us in the marketing world feel trapped in a cycle of inadequacy.

We're told our roles aren't as valuable as those in finance or tech, and this narrative seeps into our self-worth.

You hesitate when asked about your job, almost ashamed to admit you're "just a marketer."

The dream of making a real impact, of having the freedom to choose your projects and work on your own terms, seems reserved for the lucky few.

You're realizing that the path laid out for you isn't leading to the life you truly want.

That next big corporate promotion? It's lost its allure.

You're yearning for something more - respect, fulfillment, and the ability to build your own dreams instead of someone else's.

The question keeping you up at night isn't "How do I climb higher?" but "How do I break free?"

The High Cost of Surrendering to 'Bad Luck'

Now, imagine where this path leads if nothing changes. Five years from now, you're at the same desk, with a slightly fancier title, but still feeling undervalued and overlooked.

Your creative ideas are shelved for "safe" strategies, and that entrepreneurial fire in your stomach is barely a flicker.

Every day you spend feeling powerless is a day lost to building the life you dream of.

Those side project ideas? They remain just that - ideas, never seeing the light of day because you've convinced yourself you're not one of the "lucky ones."

This belief that you're not fortunate enough to achieve real success becomes a self-fulfilling prophecy.

You pass up opportunities, thinking, "Why bother?" The thought of pitching that innovative campaign or reaching out to that industry leader gets squashed before it fully forms.

The real danger isn't just in the opportunities you're missing - it's in how this mindset erodes your self-esteem.

That vibrant, ambitious person who first stepped into marketing is fading, replaced by someone resigned to mediocrity.

The ripple effect touches every aspect of your life.

Frustration at work seeps into personal relationships. Dreams of starting your own business or traveling the world feel like naive fantasies.

Financial goals - that nicer house, providing more for your family - seem further out of reach each year.

By attributing your lack of progress to bad luck, you're handing over the reins of your life to chance. Is this really how you want to live? Waiting for luck to change while life passes you by?

The Luck Continuum

The truth is that everything has some level of luck involved. I believe it drives 50% of outcomes.

But that’s the median.

Luck lies on a continuum and you can influence your percentage based on your actions, ethics, and morals.

That’s why good people seem luckier in business and life. And bad people seem unluckier, blame luck, and let luck control their identity.

The benefit of the luck continuum is that you can manufacture good fortune.

Introducing the L.U.C.K. framework…

The L.U.C.K. Framework: Your Blueprint for Manufacturing Good Fortune

1. Learning (& Sharing)

As humans, we are the only species that can learn something, write it down, and share it with other humans. Therefore we need to study, learn from the past, and share that knowledge with others.

Continuous learning and knowledge sharing increase your surface area for luck.

2. Utility

Compare a Swiss Army Knife to a single-blade knife. The Swiss Army Knife is more versatile and useful, offering higher value.

In business, it’s no different. We’re in the age of the generalist, who offers more value and profitability than the specialist.

As a multi-functional business person, you increase your surface area for luck.

3. Curiosity

Intellectual curiosity drives growth and attracts positive opportunities.

People will call you lucky. But little do they know you increased your luck surface area through curiosity.

4. Kindness

The golden rule: treat others the way you want to be treated.

We learned this in kindergarten and it remains true.

Treating others with genuine kindness will attract positive karma and increase your luck.

Ready to shift your luck from 50% to 60%?

Start applying the L.U.C.K. framework today. Share one way you'll implement this in your life or career in the comments below. And if you're ready to dive deeper into creating your own luck and building the life of your dreams, keep reading.

Mindset Jujitsu.

As always, I love to chat with you guys! Reply back to this email or DM me on X (@markfrommktg) with any questions, feedback, or to simply kick it.

Thanks for being here.

Talk soon,

Mark