Is your job comfortable or safe? There's a difference.

Picture this: You're sitting at your desk, sipping your morning coffee, feeling content with your stable paycheck and benefits.

But what if I told you that this comfort is actually more dangerous than you think?

The Illusion of Job Security

Like many professionals, you've probably been taught that a W2 salaried job is the safest path to financial stability.

We're conditioned to believe that climbing the corporate ladder leads to success and security.

The comfort of a steady paycheck, health insurance, and a 401(k) can be deceptively reassuring.

We confuse comfort with safety. And that's a dangerous mistake.

Having a salaried job is comfortable but not safe.

The comforting aspects include:

• Stable monthly paychecks

• Health insurance and 401(k)

• Your capital isn’t on the line

• Work 9-5 then shut down your computer

• Have 1-5 “jobs within your job”, not 99

But here's the uncomfortable reality: Your salaried job is like a pair of golden handcuffs - just shiny enough to make you forget you're not in control. What happens when someone else holds the key?

Consider these unsafe dangers:

• At-will employment means you could lose everything overnight.

• Your income and career progression are controlled by others.

• You create tremendous value, but most of it doesn't end up in your pocket.

• Your hard work benefits someone else's dreams, not yours.

Again - we confuse comfort and safety.

We choose a comfortable job at a prestigious company instead of a safe job at a no-name company.

The truth is, having a job isn't inherently bad, but it's not safe when your salary and livelihood are NOT in your control.

The crux of the problem is… most of us don’t know another option exists.

We weren’t taught to seek out entrepreneurship.

In school, we’re taught that the path to financial freedom is earning a salary at a prestigious company, getting promoted, saving your money, and one day you’ll be financially free.

But in 2024, the path to financial freedom is actually… by building it.

Imagine someone sat you down in college and laid out these steps for you:

• Start a business that profits $1-2M/year

• Sell it for 5-10X multiple, depending on the industry

• It’ll take 7-10 years to get there

• So by the time you’re 30-32 years old, you’re financially free

I would’ve signed up for that path immediately. Or at least been interested and grateful to know that option existed.

Embracing Discomfort for True Security

So, how do we break free from these golden handcuffs and build true financial security?

Embrace the uncomfortable truth: building your own business is safer, even if it's uncomfortable.

Here's how to start:

1. Shift Your Mindset

Understand that true security comes from having multiple income streams, not from a single job.

Recognize that while entrepreneurship might feel risky, it gives you more control over your financial future.

2. Start Small, Think Big

Begin building a side hustle while maintaining your day job. Focus on creating value that directly benefits you.

More on this in a minute…

3. Redefine Success

Shift your focus from job prestige to personal freedom and impact.

Prioritize control over your work, time, and finances.

Success isn't about having a fancy title at a well-known company; it's about building a life that aligns with your values and goals.

Imagine waking up every day knowing that your income isn't dependent on a single employer.

You have the freedom to choose your projects, set your schedule, and see the direct results of your hard work in YOUR bank account.

Yes, this path is uncomfortable.

The human brain is hardwired to seek comfort.

Building a side hustle or business is messy, challenging, and often frustrating.

But this very discomfort leads to growth, resilience, and ultimately, true financial security.

The Choice Is Yours

You stand at a crossroads.

Will you choose the comfortable path that leaves your financial future in someone else's hands?

Or will you take the road less traveled, embracing discomfort for the opportunity of security and fulfillment?

Ready to break free from the golden handcuffs and build true financial security?

Let me know when you’re ready for help…

Mindset Jujitsu.

As always, I love to chat with you guys! Reply back to this email or DM me on X (@markfrommktg) with any questions, feedback, or to simply kick it.

Thanks for being here.

Talk soon,

Mark